


I started by selling e-books on eBay.
In 2004 I was a student at SMU, selling e-books on eBay. It made me $2,000 to $3,000 a month, and I was hooked.
My first company, Success Vantage, grew to about US$4.5M with 15 people. Then it stalled. I'd built a business that needed me in every decision.
In 2015 I started Truegenics and went all in on health supplements. We grew fast, past US$40M a year at the 2018 peak. Then came the slide, and two hard restructurings.
“Your kids won’t remember your revenue. They’ll remember your absence.”
Pull quote from Alvin's LinkedIn, 24 Nov 2024.
We've been profitable since August 2020. Today we've done $200M+ in sales with a 60+ team and no investor money. I run it on US time, often while travelling with my family.
What I learned the hard way: growth comes from people, systems and relentless execution. Now AI sits inside all three.
Everything that works, I share here. Free.

